I recently received some very interesting material through VERY New York Press about the new nuhü division Brand Store in New York City.
In fact, I hadn’t even heard of this brand; it was a really cool surprise, I am in love with the space and the brand’s philosophy. According to press material: […] since the brand launched in 2020, nuhü division has committed to several environmental practices including the use of Organic Content Standard (OCS) certified cotton, Oeko-Tex® certified dyes, 100% recycled packaging , and eliminating the use of plastic throughout their entire manufacturing and distribution process; even the packing tape used to ship orders is plastic free.
[…] In order to create an eco-friendly and dynamic store design, a new division teamed up with two Spanish based firms, an eco-design firm Cartonlab, and the award-winning design agency Studio Animal. Cartonlab is a leading company in the structural design of cardboard spaces and furniture, and Studio Animal is a benchmark in the retail world with its innovative and colorful designs. The production team at Cartonlab specializes in high-impact event and store design using 100% recycled cardboard that has been certified by the Forest Stewardship Council (FSC). The cardboard material is used for its versatility, light weight, and as a far more sustainable option over traditional building materials.
The colors are so vibrant, the space has an amazing architectural design. I have separated some images that speak for themselves:
ABOUT nuhü division
Every stitch from nuhü division is imbued with the bright, vivid colors and spirit of city life. The sustainable loungewear collection uses high quality production, eco-friendly manufacturing, and is made and packaged with ZERO plastic! The material is French terry and made from OCS certified organic and recycled cotton, and colored with low-impact, non-toxic dyes. It’s perfect for those looking for a luxurious leisure experience without sacrificing our planet.